About.

Our Story.

HelmWear was founded on the belief that every person should feel empowered to sweat. Keeping physically healthy is important to our mental well being. No matter what shape, size or fitness level, you should feel safe and secure when working out. That's why and how HelmWear was born. Our mission is to provide a range of underwear styles to suit you. But we wanted to go further and share our vision.

We're so buzzed you're here!

Be at the helm of your bodyship.

Our Ethos.

We need to consume consciously. Our planet is being exhausted of its resources and we, as consumers, need to be mindful of our environment so future generations can enjoy it just as much as we can. HelmWear is a sustainable underwear brand that supports the circular economy and other eco-conscious businesses. We've teamed up with Econyl, who collect ocean plastic waste, such as fishing nets and post-consumer waste. The plastic is regenerated into a yarn which is then re-commercialised into apparel. Plastic waste is transformed rather than going to landfill or ending up in our rivers, streams and oceans! This closes the loop and reduces our need to rely on the planet’s finite resources. Cool, right?! But we've gone one step further. All of the garment components are natural and eco-friendly too, which means if you ever dispose of your underwear (which we hope you never do!) everything is biodegradable. So it's the fabric itself that, if left behind, can be infinitely recycled. Support your body. Support the planet.

Our Commitment.

Let’s make a P. A. C. T. We aim to be PRAGMATIC. We want to educate our audience and simplify the science and data. There’s so much information overload, it’s difficult to know what to filter through and trust. Our Blog and Insta aims to inform and educate you on the reasons why choosing to support sustainable brands and policies is a step in the right direction. We aim to be ALTRUISTIC. HelmWear has a selfless concern for the wellbeing of others who we share our planet with, and it’s our contribution to our shared environment. That’s why HelmWear are making ways to support other eco-businesses to ensure the people who make our ethical manufacturing possible, also benefit from the sustainable process. This is the future of best practices! We aim to be CONSCIOUS. It’s important to be in the present moment and be consciously aware, both environmentally and socially, in order to make change possible. That’s why we want you to FEEL our progress as we enter the sustainability revolution. We aim to be TRANSPARENT. We want to be open and honest about how we’ve made our products, why we’ve chosen Econyl and why we choose 100% recyclable materials. We aren't perfect and we're always going to be searching for how to do it better. This is our approach and our story.

Our Formula.

Building an eco-business and a brand focused on supporting the circular economy is no easy task. There are big giants out there but we're going to attempt to carve out our place in the market. That's why we've got a formula.

Focus: It's important to us that our supply chain is what we say it is. We will continuously review our supply chain to ensure we remain transparent, uphold our Corporate Social Responsibility and assess our benchmark on sustainable practices.

Fashion: Fast fashion is a false economy. If clothes are cheap, it's because someone somewhere else in the world is paying for it. So we will support the slow fashion movement by manufacturing in London, UK. We will only release product launches when there's a demand, meaning less waste.

Function: Our top priority is to absolutely make sure the products we offer are functional for your fitness pursuits. If you ever feel the quality of our products don't live up to our philosophy, please do get in touch at customerservice@helmwear.co.uk

Our Partnership.

We're committed to giving back to the environment because of our reliance on cardboard and paper for our packaging. Although the cardboard we use is FSC certified, 100% recyclable & our stickers biodegradable, we wanted to ensure our demand on these materials doesn't contribute further to deforestation in other parts of the world. We've partnered up with Creating Tomorrow's Forests to help plant more woodlands and forests on UK turf. Not only does this combat climate change, it also improves the UK's biodiversity and boosts natural ecosystems for wildlife to thrive. Their mission is to create diverse woodland habitats that use science to guide the way. Visit here to learn more about them. They really are such a lovely bunch!